ZP Marketing and Product Strategy/Management Group

ZP is an ISO13485 business, as part of 100 % service offering ZP can also drive your product, sales and marketing strategy and implementation.

At ZP we have our own success which is based on a great team, great ideas and great execution.

 

A strong part of the ZP growth  is though we are a technology business we have sales and marketing in our DNA, and as part of this we have a long term market strategy, which includes a product roadmap. 


The implementation of the Marketing and Product Strategy is all important, and included a planning phase where we discuss::

  • Who is the target audience?
  • Positioning - What is the problem we are solving?
  • What content will we generate?
  • Why should we do this?
  • A marketing plan/time table?

The content that is generated, the content format and the content distribution is dependent on the marketing planning,

 

ZP generated content in the form of white papers, blogs, vlogs, short form video, video, images, social media posts etc.

Example Content