Not making it to the market

At ZP we recognise that there are many good biosensors and IVD ideas that do not make it to market. One of the reasons for this lack of progression is that the right commercialisation team is not in place to take the product beyond the proof-of-principle. 

It is not hyperbole to say ‘…a great product is 5 % determined by the technology and 95 % based on the commercialisation team that brings it onto the market, and sticks with the product through to adoption by the majority of the market...’

At ZP we have the mindset, technology, manufacturing, and network to put technologies onto the market, and so in the right environment we can support product beyond the development and manufacturing phases and into sales, marketing, and customer support.